Coors Light Chill Commercial

Coors light is kicking off the next phase of its made to chill campaign with a dog adoption program and a new spot that celebrates skipping cuffing season.

Coors light chill commercial.

Coors is 4 2 abv light beer that is always lagered filtered and packaged cold. Check out the coors light website for ingredients exclusive swag and more info on the coors light xp app. Coors light tv commercial the official beer of being done wearing a bra song by toots and the maytals a woman gets home from work leaves her bag by the door and kicks off her shoes. Rival ddb chicago handles the miller lite ad account.

Coors light s parent company millercoors brought on michelle st. Coors light which has spent years connecting its brand to rocky mountain imagery is getting domesticated. There s currently a beer commercial known as the bra ad it shows a woman dressed in office clothes returning to her apartment kicking off her heels opening her fridge and cracking open a coors light before unhooking her bra and throwing it onto her couch. The new coors light campaign.

Jacques its first female chief marketing officer earlier this year. It doesn t get colder than this. Published on july 30 2019. Leo burnett chicago no stranger to working for millercoors got the coors light advertising assignment in may.

For an industry that has relied on sexist advertising for decades it will be interesting to see how the modern approach plays out. A new campaign called made to chill lacks the snowy peaks. When the mountains turn blue it s. Watch interact and learn more about the songs characters and celebrities that appear in your favorite coors light tv commercials.

The new 15 second spot which fits definitively in the oeuvre the brand has created within its made to chill world features a sweatpants clad woman grabbing a takeout box and a coors light from her refrigerator and settling in.