A pair of shades.
Coors light chill ad.
When the mountains turn blue it s.
And just like the mountains on coors light s standard cans the sunglasses feature the same technology that turns them blue when the beer.
Coors light also unveiled its latest ad from the brand s made to chill campaign that highlights the sweepstakes and encourages people to celebrate the simple joy of getting outside and taking a well deserved break.
Published on july 30 2019.
Coors light which has spent years connecting its brand to rocky mountain imagery is getting domesticated.
Check out the coors light website for ingredients exclusive swag and more info on the coors light xp app.
The latest installment of the beer brand s made to chill campaign is a new seasonal look that marries its snow topped rocky mountain iconography with a.
Over these long months of quarantine we ve all gotten a little aspirational with our virtual backgrounds thanks to video chat platforms like zoom.
If you are ready to kick off summer with some time to chill you could win some free ray bans.
The latest installment of the beer brand s made to chill campaign is a new seasonal look that marries its famous snow topped rocky mountain iconography with a ubiquitous symbol of summer.
To help celebrate the release of its new packaging coors light gave away a pair of ray bans to 1 000 consumers who posted a photo on twitter or instagram with the can sunglasses over their eyes using the hashtag taketimetochill.
Instead of those icy mountains turning blue when the can gets cold some chill sunglasses appear.
Even at the highest peaks that mountain cold beer needs the perfect temp.
It doesn t get colder than this.
Coors is 4 2 abv light beer that is always lagered filtered and packaged cold.
For the majority of people generally targeted by beer ads.
Coors light s summer is looking bright.
The bra ad one of four 30 second spots in coors light s new digital made to chill campaign was deliberately designed to upset this status quo.
Even if you never have you can intuit the relief both physical and psychic.
In yet another effort to stem the decline in mainstream beer sales among millennial drinkers coors light the best selling brand in the chicago based miler coors portfolio will debut a new ad.
The coors light made to chill ad campaign created by ddb and directed by noam murro highlights the sweepstakes and encourages people to celebrate the simple joy of getting outside and taking a well deserved break after months into this new normal filled with endless video meetings and virtual happy hours the novelty has long.
To start the summer coors light created some new summer packaging.
You can watch the ad in its entirety here.
Anyone who s ever worn an underwire bra knows the unhooked feeling.
